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Re: Federal Criminal Defense



Micah,
Let's try something different.  Here are some words we believe potential clients may use to search for federal criminal defense services.  Can you evaluate them in terms of frequency of use and potential value to us as Adword buys, narrowed to DC Metro (ensure to include Northern VA) and Detroit Metro.  Many of the words on your list are good, except we want to specifically limit traffic to that from those charged in federal court.  So we probably need to emphasize the word, "federal" wherever it seems to appear in searches.
Federal criminal defense attorney(s)  - all variations thereof (lawyer, firm, attorney, etc)
federal indictment
federal charges
federal grand jury
terrorism charges lawyer 
graft lawyer
bribery lawyer
embezzlement lawyer
wire fraud lawyer
federal racketeering lawyer
classified information lawyer
espionage lawyer
war crimes lawyer
federal conspiracy lawyer
white collar crime lawyer
federal civil forfeiture
federal criminal forfeiture
bank robbery lawyers
federal drug crimes
money laundering attorney

We want to establish some infrastructure both on the website and in the office before we launch this campaign.  We're going to draft the page content, but do you recommend just adding the pages to our current platform or, like we did with FEL, create a subdomain for federal criminal defense (again, not exclusively "white collar").  If so, can you estimate the cost of building that new subdomain?
Once that is in place, we'll decide how much we want to spend on an Adwords budget and then launch it.  But we'd like to aim for a launch by around mid-Aug.  Is this feasible?

Neal

Neal A. Puckett, Esq
LtCol, USMC (Ret)
Puckett & Faraj, PC
1800 Diagonal Rd, Suite 210
Alexandria, VA 22314
703.706.9566

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On Jul 1, 2011, at 2:54 PM, Micah Johnson wrote:

Hi Haytham,

 

I've attached a spread sheet that includes suggested keywords along with initial drafts of ads.  I've also included two budget ranges below to give you some perspective on what it would take for this campaign to perform like the others when we ramped them up in the past.  The difference between the two is the average position we could maintain the ads at throughout the month.

 

$12,000 Monthly Budget 
$400 a day
Maintain a Top 1-2 Average position 
Estimated Monthly Clicks: 1300-1500
 
$9,000 Monthly Budget 
$300 a day
Maintain a Top 5 Average position 
Estimated Monthly Clicks: 800-1000

 

These estimates include both Google and Yahoo/Bing.

 

Please let me know if you have any questions. 

 

Have a happy 4th!

 

Micah Johnson
Chief Ingredient, Inc.
(619) 365-4423

 

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