This is really good stuf= f. PGP Corp. (now owed by Symantec) has some copyright use restrictions on thi= s report, but it would be great to tie some of these stats into the website o= r forthcoming marketing collateral.

= &nb= sp; = &nb= sp; =

M. Patrick Callahan

deAndrade Callahan, LLC

Office: (678) 579-0987

Confidentiality Notice: This email may contain information that is legally privileged, confidential or otherwise protected from disclosure. If you are not the intended recipient of this messag= e, then any reading, dissemination, distribution, copying or other use of this email and/or its attachments, if any, is strictly prohibited. I= f you are not the intended recipient of this message, please notify the sende= r immediately and permanently delete this email, any attachments and all copies. This email does not create an attorney-client relationship between the sender and the recipient.

From: John Phillips [mailto:jphillips@unveillance.com]
Sent: Saturday, November 06, 2010 1:41 PM
To: Patrick Callahan
Cc: 'Karim Hijazi Gmail'
Subject: RE: Cost Metrics- Data Loss

Yes. Please see th= e attached report.

Thank you,

John

John Phillips

Vice President, Global Sales

Unveillance

512.6UN.VEIL

512.686.8345

jphillips@unveillance= .com

3D"http://unveillance.com/wp-content/themes/creation/images/logo.png" <= /span>

Unveillance | Data Leakage Intelligence & Metrics

********************************************

CONFIDENTIAL & PRIVILEGED COMMUNICATION This message is = for the named person's use only. The information contained in this communication is confidential and/or privileged, proprietary information that is transmitted solely for the purpose of the intended recipient(s). No confidentiality or privilege is waived or lost by any mistransmission.

If you receive this message in error, please immediately del= ete it and all copies of it from your system, destroy any hard copies of it and notify the sender. You must not, directly or indirectly, use, disclose, distribute, print, or copy any part of this message if you are not the inte= nded recipient. The sender or any of its subsidiaries each reserve the right to monitor all e-mail communications through its networks.

********************************************

From: Patrick Calla= han [mailto:patrick@decalaw.com]
Sent: Saturday, November 06, 2010 1:35 PM
To: John Phillips
Cc: Patrick Callahan; Karim Hijazi Gmail
Subject: RE: Cost Metrics- Data Loss

Very compelling, John.&n= bsp; Is there any further cost breakdown or categorization by type of breach in the= PGP stats?

Take care,

M. Patrick Callahan

deAndrade Callahan, LLC

Office: (678) 579-0987

From: John Phillips [mailto:jphillips@unveillance.com]
Sent: Friday, November 05, 2010 9:56 PM
To: khijazi@unveillance.com
Cc: Patrick Callahan
Subject: Cost Metrics- Data Loss

I’m capturing this in an email so I don’t = forget it and everyone much more intelligent than I am (Karim and Patrick this is directed towards you) can remind me to include it in our marketing material= .

According to PGP which collected thousands of statistics,

“The average global total = cost of each data breach in 2009 was $3.43 million, with an average cost of $142= per affected record. And here in the United States, the average total cost= per breach was a staggering $6.75 million, with an average cost of $204 per affected record.”

Powerful cost metrics to say the least.

John Phillips

Vice President, Global Sales

Unvei= llance

33= 6.508.8874

jphillips@unveillance= .com

3D"http://unveillance.com/wp-content/themes/creation/images/logo.png" <= /span>

Unveillance | Data= Leakage Intelligence & Metrics

= ********************************************

= CONFIDENTIAL & PRIVILEGED COMMUNICATION This message is for the named person's use o= nly. The information contained in this communication is confidential and/or privileged, proprietary information that is transmitted solely for the purp= ose of the intended recipient(s). No confidentiality or privilege is waived or = lost by any mistransmission.

= If you receive this message in error, please immediately delete it and all copies = of it from your system, destroy any hard copies of it and notify the sender. Y= ou must not, directly or indirectly, use, disclose, distribute, print, or copy= any part of this message if you are not the intended recipient. The sender or a= ny of its subsidiaries each reserve the right to monitor all e-mail communicat= ions through its networks.

= ********************************************

Mary,

The content listed = below is considered confidential as it includes pricing and profit = calculations.

Are you = selling this over the phone - or do you have plans to go to these places? I will = definitely need to see your calendar...

It will be a = combination of remote demonstration and calls, but it will involve in-person meetings = and sales cycle advancement for qualified opportunities. I will get = you access to a calendar, but for now, use my outlook calendar that you have access = to and I=E2=80=99ll add in placeholders for Unveillance related meetings = (you=E2=80=99ll see UNV in the notes.)

Is there a web = demo for potential buyers (and me)?

There is = a demo, but it=E2=80=99s not on demand.=C2=A0 It=E2=80=99s scheduled.=C2=A0 One = of the key aspects of our business it to remain low key.=C2=A0 We do not want to attract the = attention of the criminal elements involved in the illicit botnets.=C2=A0 =

Will I be setting appointments for other people as = well?

You will be = setting appointments for other people, but for now, just assume I=E2=80=99ll = make the first call prior to any appointment. There is limited access to the = group calendar for now.

Since that is = the case, why not concentrate on local companies first? Did this list come from a pre-screened list of someone who might have the propensity to = buy?

We have = a potential channel partner focusing on a few local companies. The bottom-line is = that larger organizations can benefit from the solution.=C2=A0 The list was = pulled from large organizations which makes a shorter sales cycle and a larger opportunity.=C2=A0 The list was pre-screened based on the aforementioned = criteria.

Do you know anything about VOIP? How expensive is it? (I can't = imagine making these calls on my cell...)

I do. You = can use Google Voice which is free in the United States from your computer. I = recommend a decent USB headset though, as calling through your speakers and built = in microphone can include a lot of background noise. There are quite = a bit of USB phones that work with Google Voice as well. As another = option, MagicJack is $19.95 a year and includes free domestic calling and works = with a traditional telephone.

I would be happy = to help you setup either option if you=E2=80=99d like. Absolutely!!

Let me = know when.=C2=A0 I=E2=80=99m in Alpharetta most of the week.

How long do you think the average sales cycle = is?

I=E2=80=99m = estimating the sales cycle to be anywhere from 90-180 days.

I will need more documentation as to what gets paid when, will = there be a pipeline discussion every week at a specific time. what kind of reports = I will get, etc.

Documentation is = on its way. Our attorney is working on the agreement. In order to = give you some clarity, I=E2=80=99ve attached the price list (confidential.) =

To understand the commissions, there are some important factors to note. The plan is structured such that if an opportunity closes with an end-user price 50% = of list or greater, the Net Profit is calculated at 20% of the total revenue. If the opportunity closes with an end-user price less = than 50% of list price but greater than 34% of list price, the Net Profit is = calculated at 10% of the total revenue. If the deal closes with an end-user = of less than 34% of list price, the Net Profit is calculated on a case-by-case basis. I expect the majority of deals to close at the greater than = 50% of list price range. The important thing to note is you will be = compensated 20% of the Net Profit as defined above.

There are a few = billing options for the customer. Prepaid annual, quarterly invoicing, and monthly invoicing. You will be paid commissions 30 days after the = end of the month in which a customer is invoiced. For instance, you = generate a qualified lead. The deal closes May 5^th. The = monthly billing cycle closes on May 31^st. You will receive your commission check on June 30^th. If the customer prepays = for 12 months, your commission will reflect the 20% of NetProfit for entire year. If a customer is invoiced quarterly, you will receive = commission commiserate with Quarterly Recurring Revenue (QRR.) If a customer = elects to receive monthly invoicing, you will receive commission commiserate = with Monthly Recurring Revenue (MRR.) Renewal business is calculated at one-half of the net-new opportunity rate.

We will have a = weekly pipeline discussion, and you will have access to that call to track opportunities. Every lead you generate will be assigned to you in = our CRM for tracking purposes. Reports will be generated twice a month, = and you will receive a copy of all the opportunities along with their respective = stages that are assigned to you as the lead originator. =

I hope this helps to = clarify things for you. Please remember that I=E2=80=99m always available = via phone if you have any additional questions.

For email purposes, = we are setting up your email account as well. I=E2=80=99ll forward the = login information as soon as it is created.

Please let me know = your availability for a demonstration of the solution as well. I will = send you collateral documents after our demo.

Can you do the = demo on Monday or Tuesday? How much time do you need?

Expect the demo to take about an hour.=C2=A0 I can = do it either day, but it will need to be after standard business hours due to my = schedule.=C2=A0=C2=A0

Warmest = Regards,

John

John Phillips<= /p>

Vice President, Global Sales

Unveillance<= /b>

512.6UN.VEIL

512.686.8345=

jphillips@unveillance.com

Unveillance | Data Leakage Intelligence = & Metrics

********************************************

CONFIDENTIAL & PRIVILEGED COMMUNICATION This message = is for the named person's use only. The information contained in this = communication is confidential and/or privileged, proprietary information that is = transmitted solely for the purpose of the intended recipient(s). No confidentiality = or privilege is waived or lost by any = mistransmission.

If you receive this message in error, please immediately = delete it and all copies of it from your system, destroy any hard copies of it = and notify the sender. You must not, directly or indirectly, use, disclose, distribute, print, or copy any part of this message if you are not the = intended recipient. The sender or any of its subsidiaries each reserve the right = to monitor all e-mail communications through its = networks.

********************************************

From:= M COOK [mailto:mc1689@bellsouth.net]
Sent: Saturday, November 06, 2010 3:23 PM
To: John Phillips
Subject: Re: Initial Target List

From: John Phillips <jphillips@unveillance.com>
To: M COOK <mc1689@bellsouth.net>
Sent: Sat, November 6, 2010 10:11:42 AM
Subject: RE: Initial Target List

Mary,

The content listed = below is considered confidential as it includes pricing and profit = calculations.

Are you = selling this over the phone - or do you have plans to go to these places? I will = definitely need to see your calendar...

It will be a = combination of remote demonstration and calls, but it will involve in-person meetings = and sales cycle advancement for qualified opportunities. I will get = you access to a calendar, but for now, use my outlook calendar that you have access = to and I=E2=80=99ll add in placeholders for Unveillance related meetings = (you=E2=80=99ll see UNV in the notes.)

Is there a web = demo for potential buyers (and me)?

Will I be setting appointments for other people as = well?

You will be = setting appointments for other people, but for now, just assume I=E2=80=99ll = make the first call prior to any appointment. There is limited access to the = group calendar for now.

Since that is = the case, why not concentrate on local companies first? Did this list come from a pre-screened list of someone who might have the propensity to = buy?

Do you know anything about VOIP? How expensive is it? (I can't = imagine making these calls on my cell...)

I do. You = can use Google Voice which is free in the United States from your computer. I = recommend a decent USB headset though, as calling through your speakers and built = in microphone can include a lot of background noise. There are quite = a bit of USB phones that work with Google Voice as well. As another = option, MagicJack is $19.95 a year and includes free domestic calling and works = with a traditional telephone.

I would be happy = to help you setup either option if you=E2=80=99d like. Absolutely!!

How long do you think the average sales cycle = is?

I=E2=80=99m = estimating the sales cycle to be anywhere from 90-180 days.

I will need more documentation as to what gets paid when, will = there be a pipeline discussion every week at a specific time. what kind of reports = I will get, etc.

Documentation is = on its way. Our attorney is working on the agreement. In order to = give you some clarity, I=E2=80=99ve attached the price list (confidential.) =

To understand the commissions, there are some important factors to note. The plan is structured such that if an opportunity closes with an end-user price 50% = of list or greater, the Net Profit is calculated at 20% of the total revenue. If the opportunity closes with an end-user price less = than 50% of list price but greater than 34% of list price, the Net Profit is = calculated at 10% of the total revenue. If the deal closes with an end-user = of less than 34% of list price, the Net Profit is calculated on a case-by-case basis. I expect the majority of deals to close at the greater than = 50% of list price range. The important thing to note is you will be = compensated 20% of the Net Profit as defined above.

There are a few = billing options for the customer. Prepaid annual, quarterly invoicing, and monthly invoicing. You will be paid commissions 30 days after the = end of the month in which a customer is invoiced. For instance, you = generate a qualified lead. The deal closes May 5^th. The = monthly billing cycle closes on May 31^st. You will receive your commission check on June 30^th. If the customer prepays = for 12 months, your commission will reflect the 20% of NetProfit for entire year. If a customer is invoiced quarterly, you will receive = commission commiserate with Quarterly Recurring Revenue (QRR.) If a customer = elects to receive monthly invoicing, you will receive commission commiserate = with Monthly Recurring Revenue (MRR.) Renewal business is calculated at one-half of the net-new opportunity rate.

We will have a = weekly pipeline discussion, and you will have access to that call to track opportunities. Every lead you generate will be assigned to you in = our CRM for tracking purposes. Reports will be generated twice a month, = and you will receive a copy of all the opportunities along with their respective = stages that are assigned to you as the lead originator. =

I hope this helps to = clarify things for you. Please remember that I=E2=80=99m always available = via phone if you have any additional questions.

For email purposes, = we are setting up your email account as well. I=E2=80=99ll forward the = login information as soon as it is created.

Please let me know = your availability for a demonstration of the solution as well. I will = send you collateral documents after our demo.

Can you do the = demo on Monday or Tuesday? How much time do you need?

Warmest = Regards,

John

John Phillips

Vice President, Global Sales

Unveillance

336.508.8874

jphillips@unveillance.com
=

Unveillance | Data Leakage Intelligence & = Metrics

********************************************

CONFIDENTIAL & PRIVILEGED COMMUNICATION This message = is for the named person's use only. The information contained in this = communication is confidential and/or privileged, proprietary information that is = transmitted solely for the purpose of the intended recipient(s). No confidentiality = or privilege is waived or lost by any = mistransmission.

If you receive this message in error, please immediately = delete it and all copies of it from your system, destroy any hard copies of it = and notify the sender. You must not, directly or indirectly, use, disclose, distribute, print, or copy any part of this message if you are not the = intended recipient. The sender or any of its subsidiaries each reserve the right = to monitor all e-mail communications through its = networks.

********************************************

From: M COOK [mailto:mc1689@bellsouth.net]
Sent: Saturday, November 06, 2010 6:57 AM
To: John Phillips
Subject: Re: Initial Target List

Thanks, John -

Are you selling this over the phone - or do you have plans to go to = these places? I will definitely need to see your calendar...
Will I be setting appointments for other people as well?
Do you know anything about VOIP? How expensive is it? (I can't imagine = making these calls on my cell...)
How long do you think the average sales cycle is?
I will need more documentation as to what gets paid when, will there be = a pipeline discussion every week at a specific time. what kind of reports = I will get, etc.

Mary

From: John Phillips = <jphillips@unveillance.com>
To: mc1689@bellsouth.net
Sent: Fri, November 5, 2010 8:57:25 PM
Subject: Initial Target List

Mary,

Please review the attached target list. I = will send you a list of 4 simple questions to ask on the phone. Remember, = =E2=80=9CSeeing is believing=E2=80=9D in this arena and you can always be intentionally = vague and refer to the secrecy that must be maintained in our line of = business.

Please respond with any questions you may = have.

Warmest Regards,

John

John Phillips

Vice President, Global Sales

Unveillance

336.508.8874

jphillips@unveillance.com
=

Unveillance | Data Leakage Intelligence & Metrics

*************************= *******************

CONFIDENTIAL & PRIVILEGED COMMUNICATION This message is for the named person's = use only. The information contained in this communication is confidential and/or privileged, proprietary information that is transmitted solely for the = purpose of the intended recipient(s). No confidentiality or privilege is waived = or lost by any mistransmission.

If you receive this message in error, please immediately delete it and all = copies of it from your system, destroy any hard copies of it and notify the = sender. You must not, directly or indirectly, use, disclose, distribute, print, or = copy any part of this message if you are not the intended recipient. The sender = or any of its subsidiaries each reserve the right to monitor all e-mail = communications through its networks.

*************************= *******************