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The ability to write forcefully and effectively is critical to your success as a lawyer. In this program, you will learn to write more persuasively by using the same powerful techniques that copywriters have relied on for years. You'll discover what these techniques are and how to apply them in both briefs and client-focused writing.
Presenters Lisa Solomon, Esq. and the Honorable Gerald Lebovits discuss:
- the greatest challenge your writing must overcome to persuade readers to take a desired action;
- basic concepts underlying all effective persuasive writing - ignore these and you're sunk;
- how to write a compelling brief that the judge just can't put down;
- the role of emotion in jurisprudence and how to trigger the reader's emotions;
- the things readers absolutely hate - and how to avoid them;
- how to deal with objections to your position;
- closing the deal: conclusions and calls to action;
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