| What do you think? Here's the analysis below. My goal is to ramp up our calls to Debra as rapidly as possible, then ramp back down as the flow becomes steady. We can always bump up and bump down the budget for words. Do you mind if we try this in the short term? You have convinced me that our future and increase in business depends upon aggressive marketing. I recommend we do this for one month to see what happens. Maybe the amount doesn't get exhausted, but the key is to keep her visible on page one every day of the month. N Neal A. Puckett, Esq LtCol, USMC (Ret) Puckett & Faraj, PC 1800 Diagonal Rd, Suite 210 Alexandria, VA 22314 703.706.9566 The information contained in this electronic message is confidential, and is intended for the use of the individual or entity named above. If you are not the intended recipient of this message, you are hereby notified that any use, distribution, copying of disclosure of this communication is strictly prohibited. If you received this communication in error, please notify Puckett & Faraj, P.C. at 888-970-0005 or via a return the e-mail to sender. You are required to purge this E-mail immediately without reading or making any copy or distribution. Begin forwarded message: From: Micah Johnson <info@chiefingredient.com> Date: April 1, 2011 2:20:52 PM EDT To: Puckett Neal <neal@puckettfaraj.com> Cc: "Debra D'Agostino" <debra@puckettfaraj.com>, Atwood Marcy <marcy@puckettfaraj.com> Subject: RE: google searches Hi Neal,
This is what we would recommend for the objectives you sent below:
Based on researching the possible traffic for the key federal law employment terms, we would recommend a monthly Google budget of $12,000 per month to be able to show 90%-100% of the time. This would put you in line with the current competitors in this particular keyword space.
If we remove the budget from Bing/Yahoo, that is market that may not have any exposure. There are still possible clients using those search engines, but we can focus 100% on Google to get that nailed down and work from there as needed.
If we were to budget on Bing/Yahoo as well, we would recommend a monthly budget of $5,000 to be able to show 90%-100% of the time.
From: Puckett Neal [mailto:neal@puckettfaraj.com] Sent: Friday, April 01, 2011 8:09 AM To: Micah Johnson Cc: Debra D'Agostino; Atwood Marcy Subject: Re: google searches
Micah, Unless you can convince us otherwise, I think ALL of Debra's PPC money should go to Google. Here's my goal. I'd like for you to figure out which words bring "fedatty" and "Tullylegal" up on the paid searches and recommend how much money we'd need to spend to always come up at least on the paid searches to the right of the organic list. If we need to spend more to have her always visible with all of the most logical searches, we will do it. Neal Neal A. Puckett, Esq LtCol, USMC (Ret) Puckett & Faraj, PC 1800 Diagonal Rd, Suite 210 Alexandria, VA 22314 703.706.9566
The information contained in this electronic message is confidential, and is intended for the use of the individual or entity named above. If you are not the intended recipient of this message, you are hereby notified that any use, distribution, copying of disclosure of this communication is strictly prohibited. If you received this communication in error, please notify Puckett & Faraj, P.C. at 888-970-0005 or via a return the e-mail to sender. You are required to purge this E-mail immediately without reading or making any copy or distribution.
On Mar 30, 2011, at 6:29 PM, Micah Johnson wrote:
On Wed, Mar 30, 2011 at 9:50 AM, Debra A D'Agostino <debra@puckettfaraj.com> wrote: Micah,
How soon did it become exhausted, i.e., did it just run out today or have we been down for a week?
Also, can you tell how many hits we are getting from bing versus google?
Thanks again,
Debra A. D'Agostino Partner
1800 Diagonal Road, Suite 210 Alexandria, Va. 22314 debra@puckettfaraj.com (703) 706-9566 Phone (202) 318-7652 Fax DC × CA × MI × VA www.PuckettFaraj.com Admitted in NY. Practice is limited to matters and proceedings before special courts - federal courts - agencies. Confidentiality / Privilege Notice: This transmission, including attachments, is intended solely for the use of the designated recipient(s). This transmission may contain information that is confidential and/or privileged or otherwise protected from disclosure. The use or disclosure of the information contained in this transmission for any purpose other than that intended by its transmittal is strictly prohibited. If you are not an intended recipient of this transmission, please immediately destroy all copies received and notify the sender.
From: Micah Johnson [mailto:info@chiefingredient.com] Sent: Wednesday, March 30, 2011 12:58 PM To: Debra A D'Agostino Cc: Neal Puckett Subject: Re: google searches
Hi Debra, 2011/3/30 Debra A D'Agostino <debra@puckettfaraj.com> Hey Micah,
I've been trying some searches to see whether I'm popping up on google - and I'm not coming up anywhere. Neal said the funding was diverted to fed employment law already, so do you know why I don't seem to be in the paid ads?
The phone has not been ringing at all.
Thanks,
Debra A. D'Agostino Partner
1800 Diagonal Road, Suite 210 Alexandria, Va. 22314 debra@puckettfaraj.com (703) 706-9566 Phone (202) 318-7652 Fax DC × CA × MI × VA www.PuckettFaraj.com Admitted in NY. Practice is limited to matters and proceedings before special courts - federal courts - agencies. Confidentiality / Privilege Notice: This transmission, including attachments, is intended solely for the use of the designated recipient(s). This transmission may contain information that is confidential and/or privileged or otherwise protected from disclosure. The use or disclosure of the information contained in this transmission for any purpose other than that intended by its transmittal is strictly prohibited. If you are not an intended recipient of this transmission, please immediately destroy all copies received and notify the sender.
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