Hi Neal and Haytham,
This is a very, very estimated approach to what gslattorneys.com may be spending/receiving in traffic. I've collected data from various areas and cobbled together what might be close to what they are spending.
According to Compete.com, gslattoryneys.com second most popular keyword is "military lawyers":
According to Google, this keyword (plural and non-plural) receives an combined estimate of 26,900 searches per month:
Based off the Adwords data we've collected for puckettfaraj.com so far this month, the cost for the #4 spot is an average of $12.64 per click and 4.06% of the people that view your ad click through to your site.
We can assume the average cost will go up slightly to be in the #1-#3 position, leaving the cost per click to be approximately $17.
If we assume that 100% of the people searching on Google for this phase see gslattorneys.com's ad (and their ad is equally effective as yours)...
· 26,900 people will see the ad
· 1,092.14 will click through (4.06%)
· The cost per month for this phrase in the 1-3 position will be: $18,566.38
The cost above would only be for that one phrase and it's safe to assume that gslattorneys.com is buying more than this one popular word. Hopefully, this gives us at least a ballpark of what it might cost to run in the 1-3 position with this phrase nationwide.
Again, this is a total estimate, and until we start actually running the ads on a test basis, we won't have accurate numbers to work with.
Let me know if you have any questions on this.
Thanks Again!
Micah Johnson
Chief Ingredient, Inc.
(619) 365-4423