Federal Criminal Defense

To: Haytham Faraj <haytham@puckettfaraj.com>

Subject: Federal Criminal Defense

From: Micah Johnson <info@chiefingredient.com>

Date: Fri, 1 Jul 2011 11:54:31 -0700

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Cc: Puckett Neal <neal@puckettfaraj.com>, marcy@puckettfaraj.com, diana@chiefingredient.com

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Hi Haytham,

I've attached a spread sheet that includes suggested keywords along with initial drafts of ads. I've also included two budget ranges below to give you some perspective on what it would take for this campaign to perform like the others when we ramped them up in the past. The difference between the two is the average position we could maintain the ads at throughout the month.

$12,000 Monthly Budget
$400 a day
Maintain a Top 1-2 Average position
Estimated Monthly Clicks: 1300-1500

$9,000 Monthly Budget
$300 a day
Maintain a Top 5 Average position
Estimated Monthly Clicks: 800-1000

These estimates include both Google and Yahoo/Bing.

Please let me know if you have any questions.

Have a happy 4th!

Micah Johnson

Chief Ingredient, Inc.

(619) 365-4423

micah@chiefingredient.com

Attachment: PuckettCollarCrime.xls
Description: MS-Excel spreadsheet

Follow-Ups:

Re: Federal Criminal Defense
- From: Puckett Neal <neal@puckettfaraj.com>