Partner,How are we doing with prep for going live with our fed crim defense campaign?
Neal A. Puckett, Esq LtCol, USMC (Ret) Puckett & Faraj, PC 1800 Diagonal Rd, Suite 210 Alexandria, VA 22314 703.706.9566
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On Jul 11, 2011, at 1:54 PM, Haytham wrote: M. Would you please send me your notes. I'd like to start writing the content. Haytham Faraj Sent from my iPhone Hi Neal,
Here's the updated budgets based on the keywords you listed below:
$8000 Monthly Budget
$267 a day
Maintain a Top 1-2 Average position
Estimated Monthly Clicks: 600-800
$6000 Monthly Budget
$200 a day
Maintain a Top 5 Average position
Estimated Monthly Clicks: 450-600
For the additional sub-domain, if we do it the same way as we did with the FEL subdomain -- using the same template and just adding the content -- it will be $1,750.
Micah, Let's try something different. Here are some words we believe potential clients may use to search for federal criminal defense services. Can you evaluate them in terms of frequency of use and potential value to us as Adword buys, narrowed to DC Metro (ensure to include Northern VA) and Detroit Metro. Many of the words on your list are good, except we want to specifically limit traffic to that from those charged in federal court. So we probably need to emphasize the word, "federal" wherever it seems to appear in searches.
Federal criminal defense attorney(s) - all variations thereof (lawyer, firm, attorney, etc) federal racketeering lawyer classified information lawyer
federal conspiracy lawyer white collar crime lawyer
federal criminal forfeiture money laundering attorney We want to establish some infrastructure both on the website and in the office before we launch this campaign. We're going to draft the page content, but do you recommend just adding the pages to our current platform or, like we did with FEL, create a subdomain for federal criminal defense (again, not exclusively "white collar"). If so, can you estimate the cost of building that new subdomain?
Once that is in place, we'll decide how much we want to spend on an Adwords budget and then launch it. But we'd like to aim for a launch by around mid-Aug. Is this feasible? 1800 Diagonal Rd, Suite 210
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On Jul 1, 2011, at 2:54 PM, Micah Johnson wrote:
I've attached a spread sheet that includes suggested keywords along with initial drafts of ads. I've also included two budget ranges below to give you some perspective on what it would take for this campaign to perform like the others when we ramped them up in the past. The difference between the two is the average position we could maintain the ads at throughout the month.
$12,000 Monthly Budget
$400 a day
Maintain a Top 1-2 Average position
Estimated Monthly Clicks: 1300-1500
$9,000 Monthly Budget
$300 a day
Maintain a Top 5 Average position
Estimated Monthly Clicks: 800-1000
These estimates include both Google and Yahoo/Bing.
Please let me know if you have any questions.
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