Hi Neal,
We're putting together the estimates based on the updated words you sent over. I think separating it into a sub-domain will make the most sense for both the user and from an SEO perspective, and I'll put together numbers on that along with the updates for the recommend PPC budget.
Also, a mid-August launch shouldn't be a problem.
From: Puckett Neal [mailto:neal@puckettfaraj.com]
Micah, Let's try something different. Here are some words we believe potential clients may use to search for federal criminal defense services. Can you evaluate them in terms of frequency of use and potential value to us as Adword buys, narrowed to DC Metro (ensure to include Northern VA) and Detroit Metro. Many of the words on your list are good, except we want to specifically limit traffic to that from those charged in federal court. So we probably need to emphasize the word, "federal" wherever it seems to appear in searches. Federal criminal defense attorney(s) - all variations thereof (lawyer, firm, attorney, etc) federal indictment federal charges federal grand jury terrorism charges lawyer graft lawyer bribery lawyer embezzlement lawyer wire fraud lawyer federal racketeering lawyer classified information lawyer espionage lawyer war crimes lawyer federal conspiracy lawyer white collar crime lawyer federal civil forfeiture federal criminal forfeiture bank robbery lawyers federal drug crimes money laundering attorney
We want to establish some infrastructure both on the website and in the office before we launch this campaign. We're going to draft the page content, but do you recommend just adding the pages to our current platform or, like we did with FEL, create a subdomain for federal criminal defense (again, not exclusively "white collar"). If so, can you estimate the cost of building that new subdomain? Once that is in place, we'll decide how much we want to spend on an Adwords budget and then launch it. But we'd like to aim for a launch by around mid-Aug. Is this feasible?
Neal
Neal A. Puckett, Esq LtCol, USMC (Ret) Puckett & Faraj, PC 1800 Diagonal Rd, Suite 210 Alexandria, VA 22314 703.706.9566
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On Jul 1, 2011, at 2:54 PM, Micah Johnson wrote: Hi Haytham,
I've attached a spread sheet that includes suggested keywords along with initial drafts of ads. I've also included two budget ranges below to give you some perspective on what it would take for this campaign to perform like the others when we ramped them up in the past. The difference between the two is the average position we could maintain the ads at throughout the month.
$12,000 Monthly Budget $9,000 Monthly Budget
These estimates include both Google and Yahoo/Bing.
Please let me know if you have any questions.
Have a happy 4th!
Micah Johnson Chief Ingredient, Inc. (619) 365-4423
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