Given that we are getting 10 "wrong" phone calls for every call from an actual potential client, would it make sense to drop funding for the really generic terms such as "employment lawyer" and "labor lawyer?" I would think its better to get less clicks overall if we were at least getting the right clicks. From: Atwood Marcy [mailto:marcy@puckettfaraj.com] Team, your two keyword reports for the two websites attached below. Marcy Begin forwarded message: From: Micah Johnson <info@chiefingredient.com> Date: March 21, 2011 6:51:20 PM EDT To: Atwood Marcy <marcy@puckettfaraj.com> Subject: RE: Page Optimization on P&F Hi Marcy, Sounds good! I'd focus on "military attorneys", as that is a well-searched word and PF.com is currently ranging between #7 and #10 on the first page. If we can grow a few more spots on that one, you should some pretty good free traffic coming in. I've also attached the keyword reports for the FEL site. We have made recent changes (since our last conference call), and have really focused the budget and spend on the federal employment law specific terms. As you can see from the reports, some of the terms can get very expensive quickly. For example, "federal employment lawyer" starts at $17.00 per click to simply get on the first page of results. The top spot is much more than that for each click. Most of the other relative words range from $15 to $20 just to get the bottom spot on the first page of paid search. From: Atwood Marcy [mailto:marcy@puckettfaraj.com] Hi Micah, when I don't have a blog to post on the websites, I'll update the P&F site with internal links. (I just did some on the home page). If you give me the words we are trying to increase on the pages, I'll do those too. Thanks for all your hard work! Marcy Marcelyn Atwood Business Manager The Law Firm of Puckett & Faraj, PC 1800 Diagonal Road, Suite 210 Alexandria, VA 22314 703-706-9566 ; FAX 202-318-7652 ; marcy@puckettfaraj.com Please View our Website: www.puckettfaraj.com The information contained in this electronic message is confidential, and is intended for the use of the individual or entity named above. If you are not the intended recipient of this message, you are hereby notified that any use, distribution, copying of disclosure of this communication is strictly prohibited. If you received this communication in error, please notify Puckett & Faraj, P.C. at 703-706-9566 or via a return the e-mail to sender. You are required to purge this E-mail immediately without reading or making any copy or distribution. |